https://www.michellejpark.com/home daily 1.0 2024-08-31 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609718430722-JFKUL7QGG06IKKLC9HWD/Bluebird_Portfolio+Splash.png https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610220968763-3YEDR8TWE6RH9QB7X74K/Nosh+Splashscreen_2.jpg https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612913437283-QCL10KZD0AS35QAVXERM/Evergreen+Thumbnail_yellow.png https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/8fef1d8e-6606-4e59-aa84-c10eacdd0839/Dealroom+AI+hero.jpg https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610490199483-OZ8YII19LRGO4C3R3RPQ/AgendaX+Splash_Light.png https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609133140238-3VSHTICCIF60FYEKGAOW/Localeyez+Splash.png https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/4137b7e7-b9e4-4e5b-8193-6468e3ae60a6/Michelle+Profile.jpg https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605123672119-E2WU8DLC3WTYEZMTASNQ/IMG_5195.jpg https://www.michellejpark.com/agendax daily 0.75 2021-06-15 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609714763911-3DIQYEYISUZ1CH052BBP/AgendaX+Splash.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1607640164074-NN3CNUOU2ZZZJMDGNEOU/How+Might+We_AgendaX.png AgendaX Case Study Click image to see in detail https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605638163886-PX9XTXEYPTFBDOA6WC2P/image-asset.jpeg AgendaX Case Study Research Strategy Information Architecture Low Fidelity Wireframes Medium Fidelity Wireframes https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605898583136-SSKWNVQRH9FBAM5NUPW8/Meetly+Logo.jpg AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605898651910-9PQGV8KLZWOAHGV6ONY5/Fellow+Logo.jpg AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605898620980-324RDA9RN8X6RBUQ69ZA/Soapbox+Logo.jpg AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1606879673281-ZX3O9XZSR6T39H8UL1P1/Google+Docs+logo.jpg AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1607642970682-I5NYVX54UQCBRIH56IFW/User+Flow_1+-+Agenda+App+Project.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605475465129-VZW23DG4X62H2DKB8AIP/Agendax-%2BFinal%2BSitemap.jpg AgendaX Case Study Final Version https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605475878642-F0ILS7FDJNMNE67201IX/Agendax-%252BSitemap_v1.jpg AgendaX Case Study Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605476151323-GYCHFP35X75B0D51Z6MI/Four+Ups+Sketch.png AgendaX Case Study - Four Ups Sketch I did a Four-Ups exercise to quickly produce ideas and creative solutions. After reviewing my sketches, I chose to iterate on the first sketch, while adding in elements from the other sketches into my Solutions Sketch. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605476279876-6JL37KT21TH0C4BBHX1P/Solutions+Sketch.png AgendaX Case Study - Solutions Sketch To understand how a potential user might experience my app, I sought quick, initial feedback from two testers. Overall, they came back to me with: “Todo” reads as Spanish “todos” Enjoyed the “nudging & reminding” aspect Liked the automated aspects of the app with “End Meeting” button https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605559375911-VWKPUB9OHZ7J7RKPR5PF/R2_usability%252Btesting.jpg AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605746498080-4DN10JNGC0ZBDON7WTI0/Agendax%2BApp_V1_Usability%2BTest%2BResults.jpg AgendaX Case Study - Why I Didn’t Accept All User Feedback I decided not to change designs around the dragging functionality since all participants also provided feedback that it was very easy to understand once they learned how to do it. Recognizing that digital prototypes are also limited, I would like to test how users understand this functionality once further into the development phase. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605557555499-H46BNXOIP9VWTLEXS275/image-asset.png AgendaX Case Study Version 2 with updates in green https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605477170202-5BSLJZ5FEHWUZ6RVTCML/Agendax+App_v1+-+Recurring+Mtg_Todo.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605477998809-9XPMEYB4Y6ORYG5S3B2K/Agendax+App_V1_Usability+Test+Results.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605557513868-ASBRWP1KTUFJO6YMC2U0/AgendaX_v1_before.png AgendaX Case Study Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609716998273-Q6LMKIUTCWYYEA1NR9IZ/AgendaX_Sidebar_Final.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609717137180-3ST311CSDWP41II0Z4WC/AgendaX_To-Dos_Final.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609717249055-ZLEELSLO6XU02X7DQZMM/AgendaX_Create+New_Final.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609716938547-IO8YXOY9LEK61D4JVRJN/AgendaX_Default+Page_Final.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609717322538-O578M2FRIQQ0RIMQNE7C/AgendaX_Email+Notification_Final.png AgendaX Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609716877135-D4CC7HECQTFOOV2USWCO/AgendaX_Opening+Screen_Final.png AgendaX Case Study https://www.michellejpark.com/contact daily 0.75 2024-08-25 https://www.michellejpark.com/about daily 0.75 2024-08-25 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/e7ea8dd0-d11b-4e08-b03e-e294832201ca/Me_Chicago2.png https://www.michellejpark.com/work daily 0.75 2024-08-31 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612913894905-BZFUBFNHFA9STXZMT6B6/Busbus+Thumbnail.png https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609133140238-3VSHTICCIF60FYEKGAOW/Localeyez+Splash.png https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/8fef1d8e-6606-4e59-aa84-c10eacdd0839/Dealroom+AI+hero.jpg https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610490199483-OZ8YII19LRGO4C3R3RPQ/AgendaX+Splash_Light.png https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609718430722-JFKUL7QGG06IKKLC9HWD/Bluebird_Portfolio+Splash.png https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610220968763-3YEDR8TWE6RH9QB7X74K/Nosh+Splashscreen_2.jpg https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612913437283-QCL10KZD0AS35QAVXERM/Evergreen+Thumbnail_yellow.png https://www.michellejpark.com/resume daily 0.75 2024-08-25 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/26e46c96-cbc9-4f14-84f6-545faf8f9cc1/Michelle+Park+Resume_8.22.24_2x.png https://www.michellejpark.com/busbus daily 0.75 2021-01-06 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605857660007-6U32BGAE62Z4NMFN7E08/Busbus%2BHero.jpg Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605716425659-O35Q4V225BJZ5ZW2JH4E/image-asset.jpeg Busbus Case Study Research Strategy Information Architecture Branding & Identity Visual Design https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605720439093-U5FA4T9BBCF45104IVRY/Google_Maps-Logo.jpg Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605720019607-72AW16NHUI7Q2890Q6UP/Citymapper_logo.png Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605720196812-SVJ086G3DAK1WZDVYUJF/transitstop_logo.png Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609961054493-JOJW2JJ6H2U8QTPQGWIO/Busbus_Customer+Journey+Map.png Busbus Case Study - Key Opportunities Showing a minute by minute countdown Send alerts when the bus is x-minutes away Displaying the weather on the bus app home screen Playing music from the app https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605721599476-SEWQCOSY0R056VHBW6EK/Persona_Eric.png Busbus Case Study Demographics Single, Upper Middle-class Has his MBA from a top university Is used to commuting because he grew up in New Jersey/New York His work requires him to travel frequently to see clients Behaviors & Beliefs Checks the Weather App everyday to make sure he’s prepared Has a very active social life and meets up with friends and colleagues frequently after work Regularly works out at a gym near his office several times a week Sometimes works unexpectedly late hours in certain busy seasons Very disciplined and timely in all aspects of his life Goals & Needs Would like to know how far the bus is Always tries to maximize efficiency Hates it when the bus arrives a couple minutes early on random mornings because he has to make a sprint for it or misses it entirely Likes utility, but also wants style https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605721143677-GPNTAYFMKIGJ4UM484FI/Persona_Rachel.png Busbus Case Study Demographics 23 years old, Digital Marketer Single, no children, recent graduate Has her Bachelor’s degree Works at a boutique consultancy Behaviors & Beliefs Has a very routine schedule, which she rarely deviates from Prefers to use the bus to live without a car in order to save money Enjoys reading and listening to music on her commutes Extremely hard-working and has a sunny outlook on life Goals & Needs Would really like live updates on accidents or delays Finds value in function but doesn’t think it needs to be at the sacrifice of aesthetics Appreciates personal, thoughtful touches https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605759455906-RJN7MG2H227I2I9PLFLQ/User+Flow.png Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605760158748-QYDAHFMURYOSEE11LA1R/Bus+App+Sitemap.png Busbus Case Study Final Version https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605765477995-WKYUPMTL4Y8EA7LS2PPO/Site%2BMap_v1.jpg Busbus Case Study - Earlier Versions Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605905853916-3D8VY1B4H2Q7JHK43QJR/Bus+App+Final+Sketches.jpg Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605905722463-KQQK6YFMXSKJIB7K2E1O/Four%2BUps%2BSketch_1.jpg Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605905681450-FV71O00SFV6KOWW5D8IW/Four%2BUps%2BSketch_2.jpg Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605857284419-9DH7TBK1ZB4Q6YR06XMF/Screen+Shot+2020-11-20+at+2.27.15+AM.png Busbus Case Study - Main Feedback Wished they had the ETA on the Home screen Liked the clear and clean interface https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605854483141-QY32GIDHBWJEVZP8U52F/bus+glyphs.png Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605856392293-VIYZCVIDGKU8RVMLR483/Bus+App+Brand+Colors.png Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605856250846-JW69PH1G9FN8VTDBCVUQ/Bus+App+Typographical+Guide2.png Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605853463461-CS915OE0QBJ445Z9R30U/Logo+Design.jpg Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605853576430-Z1FRRQOYN16RAAY1LN4N/Logo+Design+2.jpg Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605855411422-O4C3SW7ZCX2OT68D2XCG/Bus+App_Name+%26+Logo+_Final.png Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1607699273694-OWFW7H3U6KZUPWII8O9A/image.jpg Busbus Case Study “Because it tells me how much time I have to get to the bus stop, I don’t feel like I need to go to the map.” - Participant 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605857009028-IUOKECVEH75LNVN92FSP/Screen%2BShot%2B2020-11-20%2Bat%2B2.20.06%2BAM.jpg Busbus Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1607699273694-OWFW7H3U6KZUPWII8O9A/image.jpg Busbus Case Study “The 5 minutes to the bus stop thing was confusing. This is usually off in a lot of maps because someone might walk slower or faster. It wasn’t that valuable in terms of seeing the number.” - Participant 3 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1607699273694-OWFW7H3U6KZUPWII8O9A/image.jpg Busbus Case Study “I would only use the map if I were going somewhere new, but not on a familiar, everyday route.” - Participant 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1607634890130-VAISS3B68B3RQV5WV5AK/Frontview_Tracker_4.jpg Busbus Case Study - “Assuming that the data is accurate, I would highly recommend it. It’s exactly what ppl want.” - Participant 3 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1607634698945-SP0QKZFPOO4N6E8748HN/Frontview_Home_1.jpg Busbus Case Study - “The app is very simple, but it gives me everything I need.” - Participant 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605860505120-4149HDVNCQ2A71GO1DSM/Frontview_ScheduleExp_3.png Busbus Case Study - “I like how there are different options. It’s very clear what bus I need to get on and how long it’ll take me to get to work.” - Participant 1 https://www.michellejpark.com/bluebird daily 0.75 2021-01-11 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605804209354-1QXRMV3HLP9KR6RA1HU2/Bluebird_product_display.gif Bluebird Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605799343873-CBIOFE1T86OO05IXUEU0/Bluebird_nest.png Bluebird Case Study Research Strategy Messaging Branding & Identity Visual Design https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605823570803-5Y8M1UQ114DDUV6GCB59/Product%2BLabels_before.jpg Bluebird Case Study To successfully scale Bluebird Botanicals to the mainstream market, we worked with the client to identify the following pain points and goals: Customers had been complaining about the product label design being confusing They had an incomplete understanding of their audiences The original messaging and design did not accurately convey their brand They lacked a cohesive and clear brand story https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605843367965-J67TGTU1TAWSKVRDTNHO/TA+Report_2.png Bluebird Case Study - Retailers Hesitant to bring in additional CBD products as shelves are crowded Expect to be equipped with the information in order to educate their customers and answer questions Extremely protective of their stores’ reputation https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605843064768-TLRJIAEY1VW1XYCVM2K6/TA+Report_1.png Bluebird Case Study - Brokers Expect high-touch service from manufacturers 1-1 phone calls Seminars Need educational resources Samples are highly valuable https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605843474515-DSUIN9I4L76AP85UY7Z1/TA+Report+3.png Bluebird Case Study - Consumers Often coming into stores having done their research and know what they’re looking for Stores have many products and shelves are crowded Usually encounter analysis paralysis https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605849067698-BRCFVPVQ0G29OGADJHRV/after_logo_1.png Bluebird Case Study After https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605846658826-AKHLH0R4CQJKGF8GXLYW/BB_Moodboarding.png Bluebird Case Study - Mood Boarding I worked with the Creative Director to lead collaborative mood boarding sessions with the client. This ensured that we developed a common language and approached the brand and products from the same mental model. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605848663131-5S0CEFR91RUX6NZEBHLZ/before_1_logo.png Bluebird Case Study Before https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605849650837-HEU0EMOY9Q7EG90BLMG9/after_6.png Bluebird Case Study After https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605849480576-2HOU7VMTIOWNFRDYX23L/after_labels_5.png Bluebird Case Study After https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605849578582-PIQIAJBDYG3WJEG8VF82/before_jar_3.png Bluebird Case Study Before https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605849318189-92DSHOW3MAICLOHCOYSP/before_labels_2.png Bluebird Case Study Before https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605850473531-5VIMZ1PEK8TA4FEZTWAT/Intro_IG.png Bluebird Case Study Customer love on Instagram https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605850494353-GU8RZ9T6FOKU8Y5XRHL0/Billboard.png Bluebird Case Study Customer love on billboard ad https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605850307831-YN9U9Y05QDO0FAT2I7AF/Product+expansion.png Bluebird Case Study The new design system allows their product lines to expand while continuously enhancing the customer experience. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605837694534-AGZTB6X59THO4HBWXMMX/BB_2_tagline.png Bluebird Case Study Main Brand Attributes https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605837694565-U2BMB50CQH5DGQ6MQ4R1/BB_3_overarching+value+prop.png Bluebird Case Study Overarching Value Proposition https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605837694559-7A2MHC2XFWM7LKONOMOZ/BB_4_brand+promise.png Bluebird Case Study Brand Promise https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605837694889-8VQ08ZG6LR9CVATF00VP/BB_5_brokers+value+prop.png Bluebird Case Study Value Proposition For Brokers https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605837694655-9SPOACDC8Y5E2LEYJ09O/BB_6_retailer+value+prop.png Bluebird Case Study Value Proposition For Retailers https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1605837694653-R6W5O98SHJWMU6Y5BC95/BB_value+props_supporting.png Bluebird Case Study Supporting Value Propositions https://www.michellejpark.com/localeyez daily 0.75 2021-01-08 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609133140238-3VSHTICCIF60FYEKGAOW/Localeyez+Splash.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609373752285-ABKBHGNGLS9XPI58E3N5/Localeyez_Closeup+Spread.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609387081944-CJMTT7RSNR2HQBPYDGLC/image-asset.jpeg Localeyez Case Study Review User Research Branding & Identity Low Fidelity Wireframes Visual Design User Testing Conclusion https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609356505005-JT0GNJCNJL7G153QTCKF/Site+Map_v1.jpg Localeyez Case Study Original Site Map https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609314054891-W1P4IOEX3EKAH52YL5WD/Heather.png Localeyez Case Study Demographics 36 years old, Pre-K Teacher Married, 2+ kids Personality Extroverted, analytical, liberal, active, family-oriented, multitasker Expectations & Goals Easy navigation, fast responses, easy readability, quick loading, current events, local events, high-quality images https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609314568595-684YSDC9X3NPIYB896LV/Sarah.png Localeyez Case Study - “I like to have lots of fun with my friends on the weekends after I get all of my homework out of the way.” Types of Events: Movie premieres Popup shop events Park events https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609356186124-LHZKZFTN12MGVCTLY9N5/Desktop_Wireframes_Profile.png Localeyez Case Study User Profile https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609356162819-YW4BO214PND68OUTTWN6/Desktop_Wireframes_Explore.jpg Localeyez Case Study Explore Page https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609368763324-MMHQ9NE1OJKPVZSL0RXB/Original+Brand+Assets.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609368726553-TTADGYO2PODWTB9TIUKU/Moodboard.png Localeyez Case Study Mood Board https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609313607875-NQQ6YBT7N82HXW5YQLXN/Nick.png Localeyez Case Study Demographics 26 years old, Software Engineer Single, no kids Personality Passionate, adaptive, resourceful, energetic, personable, creative Expectations & Goals Search nearby sports venues, connect with similar sports-enthusiast people, play local tournaments, participate in local trekking events https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609370169940-5Y37RHKT2BR9S343Y058/Yelp.jpg Localeyez Case Study Yelp provides an easy and seamless discovery experience by enabling users to search with keywords and also search by location to populate new results. It provides suggestions as the user types, as well as shows your recent search history. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609356132207-WTO6FDD01APK9ZDRQK0N/Desktop_Wireframes_Feed.jpg Localeyez Case Study Home Feed https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609370124575-9GIRGYBC0QJV8IEK7LM0/Meetup.png Localeyez Case Study MeetUp has an intuitive and seamless onboarding flow where you can input your interests and then sufficiently explore the app as a guest before having to create an account. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609369953540-7VN3IYHU79AYU5NXTX2S/Airbnb.jpg Localeyez Case Study Airbnb Experiences organizes its home feed by location, categories, and hosts. Sprinkled throughout are suggestions for other locations or popular events in your current city. Their UX includes easy vertical and horizontal scrolling, allowing the user to interact in several engaging manners. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609314652097-L0SWL77ZGRY0R9SFTT2H/Kristal.png Localeyez Case Study - “Being recent college grads, my friends and I still like to go out and have a good time every once in a while.” Types of Events: Wine tastings Art exhibits Club events https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609314871853-Q92SUL3SNEQ5XWNFULNY/Shawn.png Localeyez Case Study - “I like to go out and network with other professionals like myself.” Types of Events: Meetups Happy hours Conferences https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609370105706-LFQI2IY4AOHZCBPYYI8M/Classpass.png Localeyez Case Study Classpass does a fantastic job of allowing users to filter by preference, choice, and location. A user may find exactly what they’re looking for through a robust UX design around the search and discovery experience. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609384670357-Y3ZMTUTFMNJ4W302XEX7/Localeyez_Logo%2BBrainstorm.jpg Localeyez Case Study - Brainstorming Sketches I always begin my logo brainstorming sessions by sketching to jumpstart the process. I timeboxed my sketching sessions by giving myself two sessions, five minutes long each to draw as many sketches as possible, with zero judgment on myself. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609373019471-RM4K4AACIGDES21X5XDZ/New+Brand+Assets.png Localeyez Case Study - The new color palette, logo, and typography more vividly communicate energy, excitement, and fun. These design choices more successfully appeal to the five diverse personas. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609373086424-76YO4SZNBK5MNN0P6P42/TypographyLocaleyez_.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609397030277-NJDAZX9F184RGJUFYAII/Localeyez_Wireframes_User+Profile_v2.png Localeyez Case Study - User Profile Flow Version 2 User Profile Flow Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609396273958-42WTB1RP6T5Q58XQTJ5N/Localeyez_Wireframes_Feed_v1.png Localeyez Case Study - The Feed Flow Version 1 The navigation bar and Feed were still largely undefined at this point. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609395064396-JTHLASZXMM4KXHOA20AU/Localeyez_Sketches_Onboarding.jpg Localeyez Case Study Onboarding https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609396389781-F8A1ZJQRVSZJC475WCX6/Localeyez_Wireframes_Feed_v2.png Localeyez Case Study - The Feed Flow Version 2 I designed out the flow to include the Event Detail Page and My Events Page, which also housed purchased events (“My Events”) and saved events (“Bookmarked”). The new pages show a different navbar as well as back arrows to show how a user might behave and navigate on each page. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609395264590-0VU6QZRL6RZMQZD0V2EC/Localeyez_Wireframes_Onboarding_v2.png Localeyez Case Study - Onboarding Flow Version 2 I pushed the sign up CTA much further down the process, now giving people a chance to explore first. I removed the prompt to find a first event in order to reduce the number of total steps and work involved before allowing a user to jump in and delightfully explore. Finally, I introduced a confirmation screen to provide feedback, with plans to add an animation element here. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609356505005-JT0GNJCNJL7G153QTCKF/Site+Map_v1.jpg Localeyez Case Study Version 1 (original) https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609397470259-2L6MYPHF3G6G2OVJRUVY/Localeyez_User+Profile_v1.png Localeyez Case Study - User Profile Flow Version 1 User Profile Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609392979658-F4NFRXCGWPC2W35DAAT6/Site%2BMap_v2.jpg Localeyez Case Study Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609394993698-B3IUJLVVN80LXHFRA2I2/Localeyez_Sketches_IxD.jpg Localeyez Case Study Feed & User Profile https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609395221980-4F46N7TX3JH2LS2BP16B/Localeyez_Wireframes_Onboarding_v1.png Localeyez Case Study - Onboarding Flow Version 1 Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609416817413-STPP84ZTKTUZN7JCC7LB/Localeyez_The+Bad_4.png Localeyez Case Study - Dislikes Readability was compromised with too much translucency on the upcoming event tiles and lack of contrast on category buttons The heart icon paired with “My Events” on the navigation bar introduced some confusion for users. It was not immediately clear that this is where both purchased and saved events lived. They associated it immediately with saved events since both share the same icon All users tried to click directly on the “Saved” tab instead of swiping or dragging, growing frustrated with the lack of resulting action. All users got stuck here and were only able to move forward with my help The active searching state confused many people as they didn’t know if they were searching for an activity or for a location https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609403247943-1EQH4M8TVLVKB0RYI30C/Localeyez_The+Good.png Localeyez Case Study - Likes All testers strongly liked the visual design Consistent keywords: bright, fun, exciting Icons were easy to understand and all testers felt that it was very clear what they were supposed to do Really enjoyed the color-changing animation, though they stated that it would be nice to see a loading bar as well Event Detail Page’s clarity and design were appealing, as well as the ability to purchase tickets in-app However users wanted to be able to see this before being prompted to sign up https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609406587317-6792YFXO29XQT8B7YRFU/Localeyez_The+neutral_.png Localeyez Case Study - Neutral Most did not feel that the achievement badges brought any value to them, though they assumed it might for other people; however, people did think the titles were funny and enjoyed this element of playfulness Users asked if they would be able to change their names or update their passwords https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609416375095-3L09QJASS7SZPVSGICD5/Final+Other_Portfolio.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609456934986-4LNO5BAYPRY02UKZ9SKS/Final+Search_Portfolio.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609366192484-92LNEM1P1HW9PDM57BIN/UI+Pattern_Search+%26+Sort.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609383495489-TEU3BUQPCWPRSQUEEMM9/Localeyez_Logo_Brainstorm+1.png Localeyez Case Study Draft 1: The overlapping L and E were quite interesting. I also wanted to explore how I could incorporate the location icon without being too on-the-nose. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609366191483-87512W8L75SM1N7Z3J5R/UI+Pattern_Event+Details.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609383495470-0QL2TMKQ1TL5VSRMIN0B/Localeyez_Logo_Brainstorm+2.png Localeyez Case Study Draft 2: I pursued this idea while trying to eliminate the "PIXAR-gone-wrong" feelings first digital sketch evoked. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609366190324-3G425N3BF06X702M9G1S/UI+Pattern_Machine-Learning.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609383495479-ECNZEF0UQWVA3H4K1MR5/Localeyez_Logo_Brainstorm+3.png Localeyez Case Study Draft 3: After I was happy with the line illustrations and the E eye-hole's nod to the location icon, I started pairing it with different fonts to see what would work best. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609366189394-RCU5B1F2BOGUOH8HAZ8E/UI+Pattern_Save+Events.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609367185899-3MWTGVCAFUF6QVC7XYCW/UI+Pattern_Preferences.png Localeyez Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1609386441316-UNH1AD2RCEJ94Z06IP93/Final+Logo.png Localeyez Case Study Final: The final logo tilts the mark 15 degrees for whimsy and is paired with the font Unica One. Unica One works the best with the mark because its height is balanced, which offsets the mark's own uneven height. Its letters are curvy, which is harmonious with the mark's curviness. It's also modern and mature, while still having personality, appealing to both teenagers and professionals in their 30s. https://www.michellejpark.com/nosh daily 0.75 2021-01-09 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610145655465-OR299KL88H8S8CRRJZEN/Nosh+Mockup_Final.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610046562343-MU9L3SPA857STTE0SULC/image-asset.jpeg My Daily Nosh Case Study Review UX Materials Visual Design Research Visual Design Usability Testing Conclusion https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610048708642-O4CFCM29UOOZUCRO60OL/Nosh_Persona_Gabrielle.png My Daily Nosh Case Study Demographics & Traits 28 years old, Graphic Designer Single, no kids Traits: Social, Trendy, Discerning Goals & Needs Enjoy restaurant meals at home Try new experiences Meet people with similar interests Get creative recipes to cook at home Learn advanced cooking techniques Find events to meet other foodies https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610048498844-9ZXGF61Q155VYAMIEUU5/Nosh_Persona_April.png My Daily Nosh Case Study Demographics & Traits 35 years old, Software Engineer In a relationship, no kids Traits: Creative, Confident, Practical Goals & Needs Learn new cooking techniques, advance cooking skills Spice up dinner routine Learn how to cook with new ingredients Add more recipes to her cooking repertoire https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610050276371-OHQYLC2GSU5XINAXTDR7/Nosh_Persona_Kelly.png My Daily Nosh Case Study Demographics & Traits 26 years old, Office Job, Blogger Single, no kids Traits: Social, Adventurous, Internet Savvy Goals & Needs Learn cooking skills to impress her followers; connect and socialize with others through multimedia and social content Find fancy and popular restaurants to try and talk about Add more recipes to her cooking repertoire Aesthetically pleasing pictures and blog posts Reviews and articles for popular and unique restaurants Simple cooking technique guides Recommendations and reviews for high-quality recipes Celebrity chef opinions on what’s “in” https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610051752552-6BXIHZPCLSE4P55SVU0J/Moodboard_dailynosh_original.jpg My Daily Nosh Case Study Original Mood Board https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610062972952-QN7OLMA22PFJRJKQ6SIY/Shopper+App_logo.jpg My Daily Nosh Case Study The Shopper App provides information about weekly sales from your preferred retailers and helps you find coupons for the brands you love. You can make multiple shopping lists, look for new recipes, or share your favorite dishes with family and friends on social media. It also has a built-in scanner to scan an item’s barcode. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610051812987-9G9AOJK8NWWYS1R0QS4G/image-asset.png My Daily Nosh Case Study Original Typography https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610051787079-3U78ZO43P4F77AD893MZ/Styletile_dailynosh_original.jpg My Daily Nosh Case Study Original Style Tile https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610063101341-U16DCQV49RFXG0E0A6XL/Coupons.com_logo.jpg My Daily Nosh Case Study Coupons.com provides cash back offers through its coupon database and allows you to maximize savings by letting you link your store loyalty cards to a single profile or uploading a photo of the receipt. The process is automatic and simple; you can get your cash back at any time. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610065922435-XNR78G1BUQUYQ9MH0SIT/Nosh_Wireframe+1.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610063135008-XA9X31JIH906VVUKQ3U9/Checkout51_logo.jpg My Daily Nosh Case Study Checkout51 is great for people who feel that they don't have time to clip coupons and look for deals. It posts an updated list of store offerings every Thursday that are valid until the following Wednesday. After buying the items, you can simply scan your receipt to apply the savings. Once you accumulate $20, you’re mailed a check of your savings. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610066184147-S0U0HA78UY0KCGZH2FPO/Nosh_Wireframe%2B2.jpg My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610102355766-W2CVNK8QBD5HUDIW50OJ/Thrive+Market_logo_s.jpg My Daily Nosh Case Study Thrive Market is an e-commerce membership-based retailer offering natural and organic food products. Users can filter their search results by more than 70 different diets and lifestyle choices. It also uses machine-learning technology to learn people’s preferences, has a blog component featuring articles that align with its customer base’s values, and has an extremely well-designed user interface. The downside is that it doesn’t automatically price match, causing some distrust and frustration for the user who often feels like they need to compare the same product offered on different platforms. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610098383218-AMGI8TPEZ3OGEIMT6IL4/Whole+Foods_Amazon_logo.jpg My Daily Nosh Case Study Whole Foods offers high-quality, fresh groceries via Amazon’s powerful platform. It uses machine-learning technology to learn users’ shopping habits and preferences to provide a personalized experience. You can pick backup substitutions, which are suggested by the app, in the case that your item is not carried at a specific location. Delivery to your doorstep is extremely fast and easy. However, the app is not particularly beautiful, and it doesn’t have a social aspect to it. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610139488594-RKIAIMPHEYD5XEYRGX0M/My+Daily+Nosh+-v2.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610094163048-YUXVMX613KWEZGZJ8P5K/Nosh+-+v1.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610097261705-Q34B9IUZ5VNYLI16L53Q/Mood+Board_Nosh.png My Daily Nosh Case Study New Mood Board https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610097199356-NJJNKXPBERGZJ119LONW/New+Style+Tile_Nosh_2.png My Daily Nosh Case Study New Style Tile https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610067570615-ZURZYXV5GRQ2PURJ0NJ3/Nosh_Shopping+List.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610069001690-CU5ZVGD9HVLHRQJDZUYM/Nosh_Wireframe+1_Notes.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610139783444-TZN7627MGV78O0BDJ725/Screen+Shot+2021-01-08+at+3.02.11+PM.png My Daily Nosh Case Study Task 1: shows an overall very successful completion rate. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610145655465-OR299KL88H8S8CRRJZEN/Nosh+Mockup_Final.png My Daily Nosh Case Study Final Design https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610067711361-FCKF0YBYMR1V1IR3GCOQ/Nosh_Machine-Learning.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610069001406-7VKQC6192N7ZOZSYP74X/Nosh_Wireframe+2_Notes.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610141822146-MOA8U8T6F8FGFVXKB5CL/Screen+Shot+2021-01-08+at+3.36.40+PM.png My Daily Nosh Case Study Task 1: The significant increase in misclicks when users take the secondary path to complete this tasks indicates that the second screen (List of Past Orders) be improved in its design. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610145764075-YDMWDBUL8ILGKXQ6ZR8E/My+Daily+Nosh+-v2.png My Daily Nosh Case Study Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610067579126-OBFKUJAV9J2CZEVVTIJW/Nosh_Photo+Usage.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610069001369-6TUQQMLOD2MG97NH6IJ2/Nosh_Wireframe+3_Notes.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610141169812-YERBZD2RDY1LDEINP86Y/maze_report-mission-1-screen-2-optimal-path.jpg My Daily Nosh Case Study Task 1 (deeper analysis): Once a user landed on this page, 50% continued on the path, and 50% went back home. This indicates that I can adjust the design on this page to help users get to their end destination in a more clear manner. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610145803412-EP3LHWKNE5CLT5HVGOW8/Nosh+-+v1.png My Daily Nosh Case Study Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610067570659-RLMKOVFJX6WOW5LH5UWG/Nosh_Product+Display.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610069001441-787GXL3F0C0ND9OK18M2/Nosh_Wireframe+4_Notes.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610141666589-C6FFS9SAY0X41LZDOUJ8/Screen+Shot+2021-01-08+at+3.33.41+PM.png My Daily Nosh Case Study Task 2: Users were highly successful in completing this task. Qualitative data shows that they especially enjoyed the substitution feature as well. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610067569554-WQANGEL1O0OWGSCKNURO/Nosh_Machine-Learning.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610069000986-CNZ4GEINWI59ZHD1RK30/Nosh_Wireframe+6_Notes.png My Daily Nosh Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610139905049-V8OYJA3T5FOOLH69ZDF1/maze_report-mission3-screen1-optimal-path.jpg My Daily Nosh Case Study Task 3: Remove Lettuce from the list Results show that users want to be able to remove an item by reducing its quantity to 0. I will suggest this as a feature to the developers. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1610067568546-B87I8ZYLYWIS9C5GVY4Q/Nosh_Search+%28Machine-Learning%29.png My Daily Nosh Case Study https://www.michellejpark.com/evergreen daily 0.75 2021-06-16 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612390019249-RJXS54X0VIAWZ6AWX64Y/Evergreen_Splash.png Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612392100040-JEGSSFMWLZPO07AU2E65/image.jpg Evergreen Case Study Research Strategy Information Architecture Low Fidelity Wireframes Branding & Identity Visual Design User Testing Conclusion https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612506107279-LSOINHXEC035VTEVO2KD/FB_IG_logo.jpg Evergreen Case Study - Instagram and Facebook are the most ubiquitous social media platforms in the world right now. With over 1 billion users, many have family members on the platforms as well, allowing them to stay connected. However, most people follow hundreds of other users, making the content they see a disorganized mixed. Instagram and Facebook are the most ubiquitous social media platforms in the world right now. With over 1 billion users, many have family members on the platforms as well, allowing them to stay connected and updated. However, most people follow hundreds of other users, making the content they see a disorganized mix. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612506283036-RVWS3R32ZUFIYSL69A9G/Cloud+Storage_logo.jpg Evergreen Case Study Cloud Storage is great for uploading and sharing a large number of files. The biggest ones such as Dropbox, Google Drive, and iCloud are intuitive and easy to use. However, they quickly accumulate too much data, and shared folders are rarely revisited. There also is not much social interactivity beyond sharing the album with others. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612506202919-IIGS9UV69XMK3LN0YFU0/Messaging+Apps_logo.jpg Evergreen Case Study Group Messaging Apps allow family members located across the world to create group chats and stay connected with each other. However, the primary usage is for communication. When any media or content is shared, it quickly gets buried in following messages, and there is no organization beyond upload date in the file storage system. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612506397779-AEF14OZ84ZHZT5DOS7P4/Story+Catcher_logo.jpg Evergreen Case Study StoryCatcher allows people to easily create and share video stories from different remote locations. It’s simple to use and also comes with interviewer prompts and tips. Its weakness is that it costs $4.99 upfront to use it without allowing the user to explore and fall in love with it. Its user interface design is also outdated. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612508141684-QZ354P8OAPF6UN689U6X/Esther.png Evergreen Case Study Demographics 29 years old, Digital Marketing Analyst Married, new mom Went out of state for college; worked and lived a few years in a new state, but returned to her hometown afterward Eldest of three children in her family Behaviors & Beliefs Regularly uses Instagram Close with her family and considers her siblings her best friends Is in a large extended family chat where family announcements, shoutouts, and photos are shared Has thousands of photos and videos on her phone Goals & Needs Wants a way to capture and preserve stories that come up during family gatherings, especially from her grandparents Needs a clear organizational system for uploaded content Doesn’t want content clutter from others Needs an easy search function https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612803299926-SM73MGXA930TLFCLFSGN/Amy.png Evergreen Case Study Demographics 53 years old, Merchandise Coordinator Remarried Went to a state college; lives in close proximity with her family Most of her kids live in town, but some currently work out of state Behaviors & Beliefs Joined Instagram to stay updated on her kids’ lives and follows a small circle of friends Posts photos regularly without spending too much time editing photos Has large family gatherings and loves having everyone together for holidays Doesn’t like when Facebook gets too negative, political, or opinionated Talks to her parents on the phone frequently Goals & Needs Wants to keep her family content private Needs a clutter-free experience Wants to feel connected to her family across the US Enjoys iPhone’s automatic memory look backs Wants to download pictures that she likes https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612800546013-0GAWBLE05S3JB3ODEFA8/Matthew.png Evergreen Case Study Demographics 32 years old, Cloud Engineer, non-profit Founder Single Went to state college; found a job in his hometown Has one older sister, adores his nephews Behaviors & Beliefs Uses Instagram to stay updated on friends and family; posts occasionally Regularly calls or video chats with family members through messaging apps Extremely busy in his life stage, but does want to meet someone soon and start a family Scrolls through Facebook when he has idle time Goals & Needs Wants his future children to know stories about his parents and grandparents, but not that confident that he’ll be able to relay stories accurately Wants to keep his family and friends separate on social media, but wants the ability to share the same content to both circles if he chooses Needs easy in-app photo and video capturing https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612811403199-88S2LKRFKPDF5J6JRZU9/Onboarding+v3.png Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612818146773-6LDJSYULXQHH9VJM62Q1/Evergreen_Find+a+Story.png Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612818084203-K82J6T19C92Y7FDKNDAT/Evergreen_Create+Story_+Life+Advice.png Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612818477534-EGXUROU2IC9G70WJ0X62/Evergreen_Site+Map+v1.png Evergreen Case Study - Version 1 Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612818515846-B85RZ7AKKFIAWEMXGDHR/Evergreen_Site+Map+v2.png Evergreen Case Study - Version 2 Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612821657756-KAKN8KRG2YSISD6CN648/Evergreen_Onboarding+v1.png Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612822196317-AG67LHZT8G8T88IMSNQI/Create+A+Story_Library.png Evergreen Case Study - Initial Feedback Create A Story Version 1, Library (Home) Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612822654968-F89EDJJA7MA5OUCF9E8T/Digital+Wireframes+v2.png Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612827096371-E1UGRJCESRSNLDECTLGZ/Evergreen+Typography+Option+2.png Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612826792773-X2BHSGCYA85TOLECVXEN/Moodboard_Evergreen_.jpg Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612826699875-T0Z4AQIZGP8VWXHGKHS1/Evergreen+Logo.png Evergreen Case Study - Final Logo https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612826641462-RCIE1MWR2HPLF2G0BSQ3/Logo%252BSketches.jpg Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612827121126-4JGNR0GLXC2IFU1L8ILO/Evergreen+Brand+Colors+-+v2.png Evergreen Case Study https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612828043415-9U4IT4ZCDF5U5TCWKVSV/V2+Mockup.png Evergreen Case Study - Version 2 A challenge was keeping in mind that this app will host a large variety of content, and, thus, must remain neutral in most of its design. Additionally, it will need to appeal to an extremely wide range of users. After struggling, I found a solution by: Introducing warm illustrations in the onboarding Keeping the colors very simple and minimal to allow the content to shine https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612827890450-QV9V93L8FCXVDX12S8YX/V1+Mockup.png Evergreen Case Study - Version 1 In earlier design iterations, I wanted to go off the theme of “evergreen trees” and convey the feeling of warmth through colors. However, the combination of colors and “evergreen tree” motifs led the app to feel tropical and disjointed. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612907538204-XR5FTBNKWR5V7SZ2GY0K/V2+Topic+Search+-+Video+Story.png Evergreen Case Study Video Post Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612902295161-GMMQRL7PCOOADL4KJZ8Q/V1+Messaging.png Evergreen Case Study Intro screens with the Tailored Experience Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612907499719-TSGF9O9I04FSMELCNU9C/V1+Topic+Search.png Evergreen Case Study Video Post Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612831609102-SWOHQR5DIQJI2BO3FTCE/Onboarding_long_v1.jpg Evergreen Case Study Onboarding Flow Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612902410843-FM95692FNJ16CLCH4SWR/V2+Messaging.png Evergreen Case Study Intro screens Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612845378500-TF453XI8QXD9G0EOLVSL/v2_Story+Example.png Evergreen Case Study Example Stories Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612845216819-ANRG2QBZ15FHJVU0YSDG/v1+Example+Family+Tree.png Evergreen Case Study Family Tree Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612905964052-MDFACUJMR5MZ97BWJNIO/V2+Recording_scheduling+removed.png Evergreen Case Study Record Now flow Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612845189718-D3X4SYKKSI47JU4Y97IL/V1+Story+Example.png Evergreen Case Study Example Stories Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612845246475-NKJEDF9RB6A0QI221A3C/v2_Childhood+Story+Example.png Evergreen Case Study Example Post Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612906585188-0LEI0G5IJRJFQRUVTERN/V1+Home.png Evergreen Case Study Home Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612831773516-RSSG36BIO4YCZ0IJ1CAI/Onboarding_long_v2.jpg Evergreen Case Study Onboarding Flow Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612904192680-F4EGKUN9X5ER3Z4VEUZO/V2+Create+Story+Template.png Evergreen Case Study Story Template Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612904152096-THTE9DZD89KVW7US88DQ/V1+Create+Story+Template.png Evergreen Case Study Story Template Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612906626608-7654ZBT4O0D5WW4M9LZJ/V2+Home.png Evergreen Case Study Home Version 2 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612905058488-BV6IJP39870VW3BF4KYT/V1+Scheduling.png Evergreen Case Study Scheduling flow Version 1 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612820332107-MWS6H5XFOMVZRVJU24NT/Crazy%2B6s.jpg Evergreen Case Study I did a “Crazy 6’s” exercise to explore multiple solutions and get my creativity flowing. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612820449634-8RY84X8WG0THPPNS8ZR4/Evergreen_Onboarding_sketch.jpg Evergreen Case Study Onboarding: I focused on creating an enjoyable, informative, and persuasive onboarding process. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612820532377-F2RZJGYRLV78BIDDI95X/Evergreen_Onboarding_2_sketch.jpg Evergreen Case Study Create a Story: In the beginning, I had sketched out my onboarding flow going right into this flow. However, I iterated upon this idea as I realized this would feel too long to the use. https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612820603807-9JTFQ154IEJ3ROWLXYF0/Evergreen_Onboarding_3_sketch.jpg Evergreen Case Study Onboarding Wrap Up https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1612820734694-YRM5DNHK062NY4B6XEPO/Evergreen_FindAStory_sketch.jpg Evergreen Case Study Find a Story: In the beginning of my process, it wasn’t immediately clear that the Library would be the Home page. https://www.michellejpark.com/dealroom-ai daily 0.75 2024-08-31 https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/6065f20b-5264-46c2-8cc3-40e34bf676a8/1.+Confirm+Company+Information_before.png Dealroom AI https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/6f2fb9b7-7371-4007-aa8f-eb6b7fb46719/Version+B_+Chat+GPT+prompts+version_Your+Company.png Dealroom AI https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/20e04dad-141f-4fc0-905b-0607a2050807/Version+B_+Chat+GPT+prompts+version_Your+Company-1.png Dealroom AI https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/3a8f470d-34bb-40ad-8617-a7172eac7958/3.+Gathering+Data.png Dealroom AI https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/1677984d-15ab-48a9-9770-48b0d17220a3/Version+B_+Chat+GPT+prompts+version_Your+Company-2.png Dealroom AI https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/ddace944-b538-4e2b-aa9c-8048b808b587/Break.png Dealroom AI https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/bdd62312-e9b7-40d1-b03a-60e002a0f9ca/Version+B_+Chat+GPT+prompts+version_Target+Company.png Dealroom AI https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/54c2036d-f0e7-4fbd-bd81-8ee4354a0d1e/Preliminary+Due+Diligience+Report-+regenerate+each+category.png Dealroom AI https://images.squarespace-cdn.com/content/v1/5faad4d95ecaad060d7fecc6/ba95cf71-bd0f-4156-a751-cf072a054041/Preliminary+Due+Diligience+Report-+regenerate+each+category.png Dealroom AI https://www.michellejpark.com/about-1 daily 0.75 2025-06-10